Google Ads PPC (Pay Per Click)

Lead Generation Leveraging Google’s Search Power

When you want or need something, you’ll most likely Google it. Now your company can appear directly in front of those who are looking for the products and services that you sell.

Google has spent years developing powerful algorithms to show hyper-relevant results when you search for something online. They use a mix of your search history and the keywords you’ve typed to do so. Google Ads allows your company to leverage this technology by making your advert appear when what you are selling matches someone’s search. Your adverts will be displayed to hundreds (if not thousands) of potential customers who have shown that they are interested in solutions such as yours.

Increased, budget-friendly online exposure

There’s more, Google Ads are not limited to the first page of search results. The Google Ads network includes Google Maps, text and graphic adverts on partner websites. You can select who sees your ads by targeting people by location, interests, age, gender and many other criteria.

The best part? You only “pay per click” –that’s where Google Ads gets its other name, PPC. It means that you set a budget and you only pay when someone clicks on your ad, driving traffic to your website. Even though you only pay per click, your adverts will be displayed to numerous potential customers. Google Ads helps you to grow brand awareness and attract warm leads. No more “spray and pray”.

As with all digital marketing platforms, you can measure your success through in-depth analytics. Learn what is working, and what isn’t and refine your advertising strategy to improve your return on investment.

Choose Digitive GoogleAds Management

We have an in-house certified Google partner to manage your ad campaigns. This means that we have proven proficiency in Google Ads mastery and are accredited by Google.

You can be assured that your advertising message and budget are in good hands with us. We have a profound understanding of Google’s:

• Search functionality. Even though Google Ads is paid advertising, Google still has a mandate to serve the most relevant results. By structuring your ads in line with best practice for search ensures higher performance.
• Keyword bidding structure. It can be tough to secure a high-ranking Ad if your industry is highly competitive or relies on broad keywords. We know how to refine your bidding so that you can cut through the clutter while keeping your budget intact. 
• Advertising requirements. Google has strict advertising policies around the way content is structured and prohibited content. Understanding these rules reduces Ad disapprovals, saving heaps of time and effort!

Google Ads Management Packages

Ensuring that you reap the full benefits of this immensely effective advertising platform. We know how to optimise your campaigns from search and display advertising through to mobile, video and shopping advertising.