What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the practice of enhancing your website for search engines like Google, Bing or Yahoo.
It involves a multitude of tactics that make it easier for search engines to understand more about your company and what your offer. That way, the search engines know to serve your site at the top of the results page when someone is looking for products or services like yours.
You’ve probably heard that keywords are an important factor in SEO. They are –along with at least 200 other factors that influence how high your website will rank. Some of these include user-friendliness, page authority, loading speed, meta-descriptions, meta-tags, and re-directs.